Cultural Norms

WHAT IS THE CULTURAL NORMS DATABASE?

Cross Cultural Psychology has been of interest to Psychologists around the world. These three studies have each investigated a focus on this field of study.

CATEGORY NORM

The research relied on 105 separate categories that determined what item categories generalize across culture and across age groups. Additionally, this research helped set a standard for how to measure such research, paving the road for future research. Finally, this data set is
now freely available to researchers.

Citation: Yoon, C., Feinberg., Hu, P., Gutchess, A.H., Hedden, T., Chen, H., Jing, Q., Cui, Y., & Park, D.C. (2004). Category norms as a function of culture and age: Comparisons of item responses to 105 categories by American and Chinese adults. Psychology and Aging, 19(3), 379-393.

Cross Cultural Standardized Pictures

This study extends findings from a 1980 study using 260 line drawings of everyday objects and determining familiarity with those objects. The research compared name and concept agreement across Chinese and American, and young and old age groups.

Citation: Yoon, C., Feinberg, F., Luo, T., Hedden, T., Gutchess, A.H., Chen, H.Y., Mikels, J.A., Jiao, S., & Park, D.C. (2004). A Cross-Culturally Standardized Set of Pictures for Younger and Older Adults: American and Chinese Norms for Name Agreement, Concept Agreement and Familiarity. Behavior Research Methods, Instruments, and Computers, 36(4), 639-649.

PICTORIAL NAMING SPECIFICITY

This study furthers a way to research cross-culturally and cognitively with a new measure naming specificity – the degree of detail elicited for object labels. This research not only adds a new standardization for further research but opened a new door to research in cognitive psychology.

MORE INFORMATION

For more information, please contact: Carolyn Yoon, Ph.D