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Comparison Statistics  
Affinities, Correlations  

Publications

Overview of Research

Normative data are collected for 105 verbal categories for younger and older adults in BeijingChina and in Ann ArborMichigan. One hundred subjects in each culture-by-age group were tested separately in sessions of 5 to 25 participants each. The tested categories represent relatively common knowledge structures in both cultures (e.g., nonalcoholic beverage, color, internal organs), with many of them selected from previous norming studies conducted on younger American adults (e.g., Battig and Montague, 1969; McEvoy and Nelson, 1982). 

For each category, subjects were asked to list 5 items belonging to that category, in whatever order they occurred to them. Response probabilities and frequencies were calculated for each category and analyzed for convergence as well as differences as a function of culture and age. Possible applications of the category norms for cross-cultural and cognitive aging research are discussed.

The project makes three distinct contributions.  First, we specify which categories generalize across Age groups, which across Cultural groups, and which across both, rigorously quantifying differences across them.  Second, we introduce a powerful methodology to analyze freely generated data – combining the rank-ordered logit model and Hellinger Affinity – to measure the degree of between-group differences.  Finally, a broad archive of tested, cross-linguistic stimuli is now available to researchers:  the raw and fully analyzed data for all 105 categories and each of the four groups – comprising over 10,000 unique item responses – translations, similarity measures and stimulus materials are freely archived at this web site (see Description of Contents).

 

For more information, please contact:

 
Carolyn Yoon, Ph.D.

Institute for Social Research, Room 5255


426 Thompson St.
University of Michigan
Ann ArborMI48104-2321

Telephone: 734-936-2121
Fax: 734-764-3576
E-mail: yoonc@umich.edu

 

 

Investigators

Carolyn Yoon, Ph.D.

Assistant Professor
University of Michigan Business School
Institute for Social Research, University of 
Michigan

 

Fred Feinberg, Ph.D.
University of Michigan Business School

 

Hu Ping, Ph.D.
Institute of Psychology
ChineseAcademy of Sciences, BeijingChina

 

Angela Hall Gutchess
Institute for Social Research, University of Michigan

 

Trey Hedden, Ph.D.
Institute for Social Research, University of Michigan

 

Hiu Ying Chen
Institute for Social Research, University of Michigan

 

Qicheng Jing, Ph.D.
Professor of Psychology, Institute of Psychology
Chinese Academy of SciencesBeijingChina

 

Cui Yao, Ph.D.
Institute of Psychology
Chinese Academy
of Sciences, BeijingChina

 

Denise C. Park, Ph.D.
Professor of Psychology
University of Illinois at Urbana-Champaign